In this paper, analysis of the beam orbit stability and conceptual study of the dynamic orbit feedback in the SSRF storage ring are presented. It is shown that beam orbit position movement at the photon source points is smaller than the orbit stability requirements in horizontal plane, but exceeds the orbit stability requirements in vertical plane. A dynamic global orbit feedback system, which consists of 38 high-bandwidth air-coil correctors and 40 high-precise BPMs, is proposed to suppress the vertical beam orbit position movement. Numerical simulations show that this dynamic orbit feedback system can stabilize the vertical beam orbit position movement in the frequency range up to 100 Hz.